Fast food establishments have been open since Monday, when Prime Minister Shinzo Abe signed a new law to open more than 500 fast food restaurants to the public.
But many Japanese consumers are finding it hard to find the right fast food eater.
As the nation’s economy sinks deeper into recession, the number of fast food outlets is expected to swell.
Bloomberg Businessweek reports that about 1.3 million people have been given free meals or vouchers through the new law.
In addition to free food, about 50 restaurants have opened their doors for free, with more opening in the coming weeks.
“This is the first time I’ve seen such a large number of free fast food places open in the city,” said Yoshikazu Ishihara, a 32-year-old who works at a fast food restaurant in Tokyo.
“I am very glad for the opportunity to be able to eat there.”
Shinkio, a fast-food chain, has opened more than 10,000 fast food locations in Japan.
The chain is already serving about 1 million people free food a day, but Shinko is aiming to open its own 1,500 outlets.
Shinkino, a new Japanese fast food chain, opened a restaurant in a shopping mall in Tokyo last year, but it is still struggling to fill the demand.
The fast food market is expected in the region of ¥8.5 trillion ($112.7 billion) this year.