Food Lion is Australia’s first food delivery service to offer delivery within its own territory, delivering food to customers’ doorsteps as they choose it.
The company is targeting people living in outer suburbs of Melbourne and will soon launch to the suburbs of North Melbourne and Werribee, where the company currently offers delivery within 200km.
“Food Lion is the next generation of delivery and we believe the experience of a grocery store is one of the greatest experiences a person can have,” Food Lion CEO Steve Tully said.
The service is now available to customers in Melbourne’s outer suburbs, with the new service launching on Tuesday.
The food delivery is not available in Melbourne, Hobart, Darwin, Perth and Geelong.
Food Lion will continue to offer its customers free food delivery in Victoria and NSW.
