T-Mo US CEO Rick Osterloh is set to unveil a new plan on Tuesday that will allow people to consume a portion of their meals as a supplement.
T-Mobile’s new program will be called T-Fiber, and it will allow consumers to purchase a portion from a food scale, or eat as a snack, as long as the meal contains no sugar or fat.TMO’s website states that it is “designed to help people who want to eat healthy and make healthier food choices.”
“The program is intended to make it easier to get healthy, but also to give our customers the opportunity to learn more about fiber and how to get started,” the company states.
Tmo will sell the portion as a portion, or as a treat, for a suggested retail price of $19.99.
“I’m not trying to make a huge amount of money, but I want to make sure that T-Mobiles mission is to help our customers succeed,” Osterleoh said in a press release.
“As a company that’s constantly looking for ways to make our customers healthier and make sure they get the right nutrition for their body, I’ve always been fascinated with nutrition.
I love the idea of helping people who are looking for more food choices and more choices in their diet.”
Tmo’s plan will be available in the U.S. in the coming months, according to a press statement.